{"product_id":"kollu-rice-mix-powder","title":"Kollu Rice Mix Powder (Horse Gram Rice Mix)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb style=\"mso-bidi-font-weight: normal;\"\u003e\u003cu\u003e\u003cspan style=\"font-size: 17.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%;\"\u003eKollu Rice Mix\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e — The Traditional Protein Podi of Tamil Nadu\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-family: 'Nirmala UI',sans-serif;\"\u003eகொள்ளு\u003c\/span\u003e — The Original Tamil Fitness Food.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eLong before protein powders, Tamil Nadu had kollu. Horse gram has been the strength food of farmers and wrestlers for centuries — and the Tamil proverb about kollu's power is still quoted today. Our Kollu Rice Mix roasts this mighty lentil with black urad dal, chana dal, garlic, pepper and curry leaves into a spicy, earthy podi that turns plain rice into a protein-rich meal in seconds.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eWhy Kollu Deserves a Comeback\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e16.19g Plant Protein per 100g\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e — among the highest of any traditional podi.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eThe Weight-Watcher's Heritage Lentil:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e Kollu has a centuries-old place in Tamil tradition as the food of the lean and strong; it's naturally fibre-containing and deeply satisfying.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eGarlic-Pepper Warmth:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e The classic kollu pairing, traditionally served warm during rainy season and recovery days.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l2 level1 lfo1; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eZero Cholesterol, Low Fat (4.46g\/100g). \u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;\"\u003eWhat's Inside:\u003c\/span\u003e\u003c\/strong\u003e Kollu (Horse Gram), Black Urad Dal, Chana Dal, Coriander Seeds, Cumin, Pepper, Chilli, Garlic, Curry Leaves, Asafoetida, Salt.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003e\u003cspan style=\"font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/strong\u003e \u003cspan style=\"font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';\"\u003e❌\u003c\/span\u003e No Preservatives \u003cspan style=\"font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';\"\u003e❌\u003c\/span\u003e No Additives \u003cspan style=\"font-family: 'Segoe UI Symbol',sans-serif; mso-bidi-font-family: 'Segoe UI Symbol';\"\u003e❌\u003c\/span\u003e No Artificial Colours or Flavours\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col start=\"1\" type=\"1\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eKollu Saadham:\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e Mix into hot rice with edible oil — the classic way.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eSprinkle\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e over upma, curd rice or idli\/dosa for a protein kick.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eFAQ\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eWhat is kollu good for?\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e Horse gram is one of India's most protein-dense pulses and a traditional staple for strength and satiety in Tamil culture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eIs kollu heaty?\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e Traditionally kollu is considered warming, which is why it's a rainy-season favourite; enjoy it as part of a balanced diet.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal; mso-list: l0 level1 lfo3; tab-stops: list .5in;\"\u003e\n\u003cb\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003eCan I make kollu fried rice with this?\u003c\/span\u003e\u003c\/b\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Times New Roman',serif; mso-fareast-font-family: 'Times New Roman'; mso-fareast-language: EN-IN;\"\u003e Yes — it doubles beautifully as an instant fried rice base.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":50575170634013,"sku":null,"price":165.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":51989229633821,"sku":null,"price":301.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989229666589,"sku":null,"price":589.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989229699357,"sku":null,"price":865.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/1_34e17810-957b-47b8-9e34-1e4797ea6c9d.jpg?v=1786380435","url":"https:\/\/veetoon.com\/products\/kollu-rice-mix-powder","provider":"Veetoon","version":"1.0","type":"link"}