{"title":"Lunch","description":null,"products":[{"product_id":"veldt-rice-mix","title":"PIRANDAI RICE MIX","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan\u003ePirandai Rice Mix\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— The Traditional Tamil Podi for Good Appetite\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eGrandma's Pirandai, Without the Prickly Prep.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eAnyone who has cleaned fresh pirandai (adamant creeper \/ veldt grape) knows why this podi disappeared from busy kitchens — the itchy, careful preparation takes hours. Veetoon does the hard work for you: high-quality pirandai, carefully processed and blended with toor dal, green gram, urad dal, chana dal, tamarind, pepper and asafoetida into a tangy, spicy rice mix that Tamil households have loved for generations.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWhy Pirandai Has Never Been Forgotten\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eA Tamil Kitchen Classic:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Pirandai has been cherished in Siddha tradition and Tamil home cooking for centuries, traditionally served to spark the appetite and keep digestion comfortable.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e15.51g Plant Protein per 100g\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e from the five-dal blend — this podi feeds you, not just flavours you.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eNatural Calcium (164.41mg\/100g):\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Pirandai is traditionally prized as a calcium-rich green.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eThe Authentic Tangy-Spicy Taste:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Tamarind, pepper and asafoetida balanced exactly the way traditional recipes intended.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eWhat's Inside:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Pirandai, Toor Dal, Green Gram, Urad Dal, Chana Dal, Asafoetida, Tamarind, Pepper, Chilli, Coriander, Cumin, Salt, Rice.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Preservatives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Additives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Artificial Colours or Flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003ePirandai Saadham:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mix 2–3 tablespoons into hot rice with edible oil or ghee.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eWith Tiffin:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Serve as a side podi for idli or dosa.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eFried Rice Twist:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Toss into leftover rice on a pan for instant pirandai fried rice.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":49204578353437,"sku":"","price":240.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":49204578386205,"sku":"","price":437.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989182775581,"sku":null,"price":830.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989182808349,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/PirandaiPowder200g.jpg?v=1783341010"},{"product_id":"ellu-rice-mix-sesame-rice-mix","title":"Kollu Rice Mix Powder (Horse Gram Rice Mix)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan\u003eKollu Rice Mix\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— The Traditional Protein Podi of Tamil Nadu\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eகொள்ளு\u003c\/span\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— The Original Tamil Fitness Food.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eLong before protein powders, Tamil Nadu had kollu. Horse gram has been the strength food of farmers and wrestlers for centuries — and the Tamil proverb about kollu's power is still quoted today. Our Kollu Rice Mix roasts this mighty lentil with black urad dal, chana dal, garlic, pepper and curry leaves into a spicy, earthy podi that turns plain rice into a protein-rich meal in seconds.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWhy Kollu Deserves a Comeback\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e16.19g Plant Protein per 100g\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Times New Roman;\"\u003e— among the highest of any traditional podi.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eThe Weight-Watcher's Heritage Lentil:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Kollu has a centuries-old place in Tamil tradition as the food of the lean and strong; it's naturally fibre-containing and deeply satisfying.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eGarlic-Pepper Warmth:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The classic kollu pairing, traditionally served warm during rainy season and recovery days.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eZero Cholesterol, Low Fat (4.46g\/100g).\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eWhat's Inside:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Kollu (Horse Gram), Black Urad Dal, Chana Dal, Coriander Seeds, Cumin, Pepper, Chilli, Garlic, Curry Leaves, Asafoetida, Salt.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Preservatives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Additives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Artificial Colours or Flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eKollu Saadham:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mix into hot rice with edible oil — the classic way.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eSprinkle\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e over upma, curd rice or idli\/dosa for a protein kick.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":50575170634013,"sku":null,"price":165.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":51989229633821,"sku":null,"price":295.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989229666589,"sku":null,"price":560.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989229699357,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/KolluSaadhaPodi200g.jpg?v=1783344376"},{"product_id":"mudavattu-kizhangu-rice-mix-arrowroot-rice-mix","title":"Mudavattu Kizhangu Rice Mix (Veg Goat Leg rice mix)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan\u003eMudavaattu Kizhangu Rice Mix\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— A Rare Tamil Treasure, Revived\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eThe Tuber Your Grandparents Talked About.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eMudavaattu kizhangu — the rare \"veg goat leg\" tuber — was once a prized find in Tamil village markets, slow-cooked into podis and kuzhambus for its earthy depth. Today, most families have never even seen it. Veetoon brings it back: authentic mudavaattu kizhangu blended with toor dal, chana dal, green gram, urad dal, tamarind and hand-roasted spices. Gentle, comforting and full of a flavour you won't find anywhere else.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWhy It's Special\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eGenuinely Rare:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mudavaattu kizhangu is hard to source and harder to prepare — almost no brand offers it. This is heritage you can actually taste.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eLight on the Stomach:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e The traditional reputation of this tuber is comfort — a gentle, satisfying rice mix even elders digest happily.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eFour-Dal Nourishment\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e plus classic digestive spices: pepper, cumin, coriander and asafoetida.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eTraditional Preparation:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Cleaned, dried and ground the slow way to preserve the tuber's character.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eWhat's Inside:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mudavaattu Kizhangu, Toor Dal, Chana Dal, Green Gram, Urad Dal, Coriander Seeds, Cumin Seeds, Pepper, Chilli, Tamarind, Rice, Asafoetida, Salt.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Preservatives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Additives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Artificial Colours or Flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003eMix the required quantity into hot rice with edible oil or ghee.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cspan\u003eServe alongside idli, dosa or curd rice as a flavour podi.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":50577719591197,"sku":null,"price":299.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":51989206860061,"sku":null,"price":520.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989206892829,"sku":null,"price":955.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989206925597,"sku":null,"price":1399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/MudavaatuKizhanguSaadhaPodi200g.jpg?v=1783342648"},{"product_id":"ellu-rice-mix-sesame-rice-mix-1","title":"Ellu Rice Mix (Sesame Rice Mix)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan\u003eEllu Rice Mix\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— Kongu-Style Black Sesame Podi\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eRoasted Till It Pops. Loved Till the Last Spoon.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eIn Kongu Nadu kitchens, sesame isn't just a garnish — it's the soul of the meal. Our Ellu Rice Mix follows the traditional Kongu method: premium black sesame slow-roasted until each seed \"pops\" and releases its deep, nutty aroma, then ground with hand-roasted chillies, cumin, coriander and curry leaves. Spicy, nutty, and dangerously moreish — even fussy eaters ask for a second helping.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eSmall Seed. Big Nutrition.\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e21.88g Plant Protein per 100g\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Times New Roman;\"\u003e— sesame is one of nature's most protein-dense seeds.\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eHigh in Fibre (6.54g\/100g):\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e We grind whole sesame with the hull, keeping 100% of the natural fibre and minerals.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eTraditional Calcium Food:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Sesame has always been Tamil culture's classic calcium-rich seed — the reason ellu urundai is given to growing children.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eGood Fats for Growing Bodies (29.56g\/100g):\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Naturally energy-dense — a traditional choice for children who need healthy weight gain.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eJust 6 Ingredients:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Ellu (Black Sesame), Red Chilli, Cumin Seeds, Coriander Seeds, Curry Leaves, Salt.\u003c\/span\u003e\u003cb\u003e\u003cspan class=\"15\"\u003e\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Preservatives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Additives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Artificial Colours or Flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eEllu Saadham:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mix 2 tablespoons into hot rice with a generous spoon of gingelly oil or ghee.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eThe Curd Dip Hack:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Stir 1 tablespoon into thick curd for a creamy, spicy idli\/dosa dip kids love.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eSprinkle\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e over pongal or upma for instant nutty depth.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":50577823596829,"sku":null,"price":165.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":51989271773469,"sku":null,"price":295.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989271806237,"sku":null,"price":560.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989271839005,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/ElluSaadhaPodi200g.jpg?v=1783346111"},{"product_id":"tiffin-podi","title":"Tiffin Podi","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cu\u003e\u003cspan\u003eTiffen Podi\u003c\/span\u003e\u003c\/u\u003e\u003c\/b\u003e\u003cspan\u003e \u003cspan style=\"font-family: Calibri;\"\u003e— The Versatile Hero of the Breakfast Table\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eA Symphony of Tradition in Every Spoon.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eSome podis are just spice. Ours is a meal-maker. Veetoon Tiffen Podi blends five traditional pulses — black urad dal, bengal gram, green gram, roasted chana dal and sesame — each roasted separately on a low flame, then coarse-ground to keep its signature crunch. Mix with gingelly oil or ghee, and every idli, dosa and paniyaram becomes an occasion.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eWhat Makes It Different\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eThe Coarse-Grind Difference:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Not a fine dust — a crunchy, textured podi the way traditional homes make it.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eTriple-Lentil Depth:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Black urad, bengal gram AND green gram — most market podis use one or two dals; ours layers three plus roasted chana for a deeper flavour.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003e20.11g Protein per 100g:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e This isn't just a condiment — it's a genuinely protein-rich food.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eRoasted Ingredient by Ingredient:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Each dal is dry-roasted separately on a slow flame so nothing burns and every aroma survives.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e·\u003cspan style=\"font: 7.0pt Times New Roman;\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eSmall-Batch Freshness:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Made in small batches with zero preservatives.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eWhat's Inside:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Black Urad Dal, Bengal Gram, Green Gram, Roasted Chana Dal, Sesame Seeds, Curry Leaves, Salt, Red Chilli, Asafoetida.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan class=\"15\"\u003eThe \"Zero\" Promise:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Preservatives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Additives \u003c\/span\u003e\u003cspan\u003e\u003cspan style=\"font-family: Segoe UI Symbol;\"\u003e❌\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e No Artificial Colours or Flavours\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan\u003eHow to Enjoy\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e1. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eClassic:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Mix 2 tablespoons with edible oil or ghee; dip hot idlis, crispy dosas or fluffy paniyarams.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e2. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003eInstant Upgrade:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Sprinkle over aappam, adai, semiya or upma.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003c!-- [if !supportLists]--\u003e\u003cspan\u003e\u003cspan style=\"mso-list: Ignore;\"\u003e3. \u003c\/span\u003e\u003c\/span\u003e\u003c!--[endif]--\u003e\u003cb\u003e\u003cspan\u003ePodi Idli:\u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003e Toss mini idlis in a pan with ghee and Tiffen Podi — a snack kids never refuse.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Veetoon","offers":[{"title":"200g","offer_id":51989277212957,"sku":null,"price":165.0,"currency_code":"INR","in_stock":true},{"title":"400g","offer_id":51989277245725,"sku":null,"price":295.0,"currency_code":"INR","in_stock":true},{"title":"800g","offer_id":51989277278493,"sku":null,"price":560.0,"currency_code":"INR","in_stock":true},{"title":"1.2kg","offer_id":51989277311261,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/5338\/6269\/files\/TiffenPodi200g.jpg?v=1783346513"}],"url":"https:\/\/veetoon.com\/collections\/lunch.oembed","provider":"Veetoon","version":"1.0","type":"link"}